Privacy Policy

Last updated: January 2025

1. Introduction

ZASEO ("we," "our," or "us") is committed to protecting your privacy and complying with the Protection of Personal Information Act (POPIA) of South Africa. This privacy policy explains how we collect, use, store, and protect your personal information.

2. Information We Collect

We collect the following types of information:

  • Account Information: Name, email address, and password when you create an account
  • Business Information: Business name, website URL, location, and contact details
  • Audit Data: SEO metrics, rankings, and analysis results for your business
  • Payment Information: Payment records and transaction history (payment details are processed securely by PayFast)
  • Usage Data: How you interact with our platform, including pages visited and features used

3. How We Use Your Information

We use your information to:

  • Provide and improve our SEO audit services
  • Generate personalized audit reports for your business
  • Process payments and maintain transaction records
  • Communicate with you about your account and services
  • Analyze platform usage to enhance user experience
  • Comply with legal obligations and prevent fraud

4. Data Storage and Security

Your data is stored securely using industry-standard encryption and security measures. We use Supabase for database hosting, which provides enterprise-grade security and compliance. Your data is stored on servers located in secure data centers with appropriate physical and technical safeguards.

5. Data Sharing

We do not sell your personal information. We may share your data with:

  • Service Providers: Third-party services that help us operate our platform (e.g., payment processors, hosting providers)
  • Legal Requirements: When required by law or to protect our rights and safety

6. Your Rights Under POPIA

You have the right to:

  • Access your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to processing of your information
  • Withdraw consent at any time
  • Lodge a complaint with the Information Regulator

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Audit reports and payment records are retained for a minimum of 5 years as required by South African law.

8. Contact Us

If you have questions about this privacy policy or wish to exercise your rights, please contact us at privacy@zaseo.co.za.

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